EbonyLife TV: Re-Writing Africa’s Story

On Sunday 30th June, Famous Nigerian TV Host Mo Abudu launched her much anticipated multi-broadcast network Ebony Life at the Eko Hotel & Suites, Victoria Island, Lagos.

The event  which was hosted by celebrity singer Darey Art-Alade and TV personality Dolapo Oni, had in attendance several dignitaries, business executives, top government officials, celebrities from the entertainment industry, fashionistas, and many others.

Pres. Goodluck Jonathan was represented by Minister of Information Mr. Labaran Maku. Editor-in-Chief of Forbes Media, Mr. Steve Forbes presented a keynote address in which he said “Africa is not all about diseases and poverty”. Other individuals who were present at the event were Nollywood stars – Rita Domini, Kate Henshaw, Genevieve Nnaji, Joke Silva, and many others. D’Banj, Dr. Sid, Banky W, Toolz, and Tiwa Savage were among the big names from the entertainment world that marked their presence.

Just twenty-four hours after the glamorous launching, Ebony Life TV kick-started broadcast on Monday 1st July 2013. According to Mosunmola “Mo” Abudu, EbonyLife TV is aimed at giving Africa a new perspective by projecting its potential and re-writing its story. In her words:

“It is God-inspired. It’s been a long journey. I have always wanted to have a channel.”

“This is the right time. If I had done it at any other time, it would have failed.”

“It is a channel made in Nigeria; it is our channel, and it can go anywhere and represent Nigeria. You have to make it your channel now,” she said.

Mo Abudu believes that not every African woman has a pile of wood on her head and a baby strapped to her back. “We watch Hollywood as if all of America is Hollywood,” she said in an interview with a reporter of Associated Press. “In that same vein we need to start selling the good bits of Africa” she emphasised and we couldn’t help but agree with her.

One of the Station’s programs is being hosted by rhythm and blues artist Banky W and singer-songwriter Tiwa Savage. Their first program is a discourse on why more and more Nigerian women are bleaching their skins and whether men prefer black women with lighter complexion.

So the network will beam on some of the darker sides of Africa’s realities, though Abudu promises “a different reality.”

EbonyLife TV will feature a specially commissioned movie, “New Horizons,” from award-winning filmmaker Tope Oshin Ogun that bares the plight of women across the continent subjected to domestic abuse, a prevalent crime that is not often addressed.

And radio host Oreka Godis stars in “Love Lounge,” where she will ask the cheeky questions for which she is known of sexologists, life coaches and psychotherapists.

While Nollywood movies also are notorious for often poor quality, though this is improving, Abudu aims for the highest quality in a network she hopes will eventually be broadcasted beyond Africa to the millions in the diaspora.

The new television station is located at Tinapa, Calabar, Cross River State, Nigeria.

It will transmit African movies, reality shows, fashions, music, drama and other programmes on DSTV Channel 165.

“What we say is ‘everything you think you know about Africa is about to change,’” Abudu said.

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