Total Ghana Rebrands, Opens 200 Service Stations

Total Ghana

Total Petroleum Ghana Limited is to roll out its new look with the introduction of 200 new service stations in all the 10 regions of the country.

As revealed by Mr Thibault de Langlais, the Board Chairman of Total Ghana during the fuel distribution company’s Annual General Meeting (AGM) in Accra, the re-branding exercise which will be known as “T-Air image” is aimed at creating an environmentally-friendly image that would enhance the relationship between the staff of Total Petroleum and its clients.

Mr Thibault also said the move was in line with growing market trends.

Last year, another fuel distribution company, Ghana Oil Company (GOIL) embarked on a similar rebranding exercise of its fuel service stations and it led to a remarkable increase in its revenue.

Mr Thibault further disclosed that the T-Air image is a major financial investment that will take five years to complete. It will also be evidence of Total’s desire to play a part in local economic growth and to also establish a long-term presence in Ghana and the rest of Africa where the group operates.

According to him, T-Air image is aimed at providing the network with a well-defined identity: one that is based on a more modern brand image, with service stations that are better integrated into their landscape.

On the performance of the company, Mr Langlais said Total Petroleum Ghana Limited posted an impressive performance for the year ended 2012, recording a profit after tax of GH¢3.05 million ($1.5 million), an increase of 35 percent on the 2011 figure of GH¢2.3 million.

Mr Langlais said the increase originated from the sale of lubricants, aviation, bitumen and other new products and services offered to customers.

Source: Ventures Africa

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