IBIWARI FRANK: FROM PASSION TO PROFIT…

Today we bring to you Ib’s Cake Island, a confectionery owned by a passion driven young woman who hails from Rivers State. She’s from a family of 13; 6 boys, 5 girls, mum and dad. She is the 8th and last girl of the family. She started with little but is swiftly growing her enterprise into something sensational.  Ibiwari Frank is the creative mind behind of Ib’s Cake Island situated at Rumuogba Housing Estate, Port Harcourt. She is skilful in cake baking, small chops, decoration, cocktail drinks, catering services, training and support.

Her Drive…

Ms. Ibiwari is very proactive, taking appropriate actions ahead of time. Unlike those who venture into entrepreneurship after several failed attempts at getting a ‘white collar job’, she started her enterprise to keep herself meaningfully engaged while awaiting NYSC. In her words: “the rate of unemployment in the country is alarming; I want to contribute my own quota to the reduction of unemployment in the society.” Many young people would rather sit at home and complain about the unemployment situation, but that is not the case with Ibiwari, she plunged in with grit and resilience.

How she started…

When asked by our Southern Brands correspondent on how she started, Ibiwari said “I started fully once I graduated from the University of Port Harcourt in 2012. I have always had a passion for food and chops, so I decided to learn from a friend who I paid five thousand naira [NGN5, 000]. After she taught me, I started practicing and baking at home because we had an oven, so I would bake and give to my siblings and they would always encourage or criticize me.”  Ibiwari didn’t have the capital to start the way she would have loved to but she mustered all she could from available resources, and launched out. She is yet to go for her NYSC programme but she’s already taking charge of her future, that’s something to be emulated by others.

Growth so far…

Ibiwari’s market entry strategy was to introduce her works to close friends, family relatives, and so on. They became her first customers and started giving her referrals. Though the enterprise is still young and growing, it is already yielding good profits. She works alone for now but hopes to build a team from those she is currently training.

The challenges…

 

Challenges are almost inevitable in pursuit of any worthy dream or aspiration. According to Ms. Ibiwari, her two major challenges are poor electricity supply and late bookings. To make ends meet, she deals with these challenges by turning down most late bookings especially when convinced that delivery won’t be on time. And she generates electricity to work through a power generator.

Photos Speak….

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Future Plans…

Entrepreneurs are often focused on the future, and Ms. Ibiwari is not an exception. She envisions IB’s Cake Island becoming a household name in the Confectionery World, and having a strong force to meet customers’ needs satisfactorily. That is impressive and quite ambitious, but like all other tall dreams, it can be achieved through hard work, dedication and fortitude.

Word of Advice…

 

Ms. Ibiwari believes that it takes determination, diligence, hard work and passion to succeed in any business. She says that with God all things are possible, just do yours and let God do His.

Contact IB’s Cake Island …

Phone No: 07030932002

E-mail: ibgirli2000@yahoo.com

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